Travolti | Ad Platforms

We are living in pivotal times in the advertising world which has been brought on by a new era – the User Revolution. With online Advertising revenues predicted to be over $81 Billion by 2011, publishers are in a race to find innovative solutions for marketers to engage their clientele. Internet content has migrated from text based, into rich media allowing for advertisers to explore avenues once only available offline. Accompanied with the advent of Geo- targeting technology, it is now possible to target your most defined audience with powerful, interactive, noninvasive advertising. Although Media consumption has moved into a multi-channel pattern, with distributed attention, 75% of the largest 50 advertisers are now saying that real value is online.

Travolti’s advertising platform allows marketers to embed interactive material through innovative distribution channels. Advertising through Travolti allows you to advertise to a global audience or a niche demographic. You also have the ability to advertise on one or many of thousands of global locations. Whether you advertisements call for exposure to all demographics of Western Europe, or 18-21 year old males of South Florida, we can customize a package for you. Since we are a social community, your campaign can be delivered to your exact target audience, gaining exposure where it counts, without being intrusive or interfering with users privacy. We went to great length to retain top graphic artists to create a pleasant, appeasing, site design that will appeal to users and compliment your advertisements – reputation by association. Inquire for ad placement and pricing.

Our Standard Ad Platform is CPM (Cost Per 1000 impressions)

Here is why…

Recently, there is been extreme controversy over PPC ad placements. PPC is a very effective way to advertise and has since 2004 sponsored search (PPC) has been the most efficient medium of customer acquisition in terms of costs and return on investment.

However, recently an independent company reported, to everybody’s astonishment, that in 2007 google’s sponsored search had over 1 Billion dollars in fraudulent clicks. Competitors and bots will often pinpoint an ad (often of a competitor) and continuously click it, diluting their pool of targeted leads. Our CPM platform allows you to target users based on demographics, and geographic location. It also eliminates the threat of fraud- as it is much harder to duplicate 1000 IP addresses and have each hit the same target ad.

Additionally, a study conducted by Deutch Bank (supported by Google) revealed that cost per lead of PPC vs. CPM were relatively the same across all channels of the web. The study reported that the average click through on a 1000 impressions was 3% or 30 clicks. Related, google reported that the average bid cost per sponsored ad click was $.50 in 2006. Additionally Deutch Bank claimed that for direct, targeted advertisements, a CPM publisher received $15 on average.

So the cost and effectiveness of PPC and CPM are comparable…

1000 views *3% click through= 30 clicks*($.50)=$15

Lets say..

You’re a Florida Keys Vacation Rental Company…Choose from the keys that you want to focus on. We will create you a custom module to show your inventory listings in those areas. Take it a step further. The US dollar is weak and domestic travel is minimal.

Lets us help you create a campaign to show your rental inventory to only Travolti members in Western Europe, who are traveling to the United States in record numbers.

Or lets say…

You’re a British sports drink manufacturer and you are having trouble understanding your products impact on the US market. Lets feed a 4 question survey to males, 18-21 who live in the United States who have the keywords “sports”, “outdoor”, “recreation” or “backpacking” in their profiles description. To give them a little incentive you can raffle off 2 tickets to the 2010 world cup…which will be prominently featured as an incentive for taking part in the survey.

It’s a global market, and you have global visions. Let us help customize an advertising campaign that will take you there. Advertising@Travolti.com